BEOREGON

The Account: BEOREGON, University of Oregon Athletics’ diversity and inclusion initiative

My Role: Media Planner / Strategist

The Situation: BEOREGON hired Allen Hall Advertising to increase brand awareness and implementation among the University of Oregon community, including student-athletes, students, faculty, and coaches. Initially, we were asked to create executions to further this goal. However, as a team, we found that our client’s asks were fragmented and were not achieving the initiative’s goal of creating a more inclusive and united campus. We devised a strategic plan to eliminate misconceptions about the initiative and expand its reach beyond Athletics.

Below you will find the final strategic plan we pitched to the University of Oregon Athletic board.

Following, you will find our initial strategic plan and the executions that followed.