Protection Connection

The Account: Protection Connection, the University of Oregon Health Center’s safe sex initiative

The Situation: Protection Connection hired Allen Hall Advertising to reimagine their branding and messaging in hopes of better communicating to students the importance of safe sex practices.

My Role: Account Director (specializing in strategy). As director of this account, I was in charge of overseeing a team of 12 students in creating a full rebrand while working closely with Health Center officials.

The Strategy: Step away from University branding to create a authentic presence that educates and engages students.

Below you will find our final pitch deck, containing the overall strategy and reasoning for the rebrand and the implementation of digital executions. Following that, you will find our Social Strategy deck. Our team presented both of these to Health Center officials and recieved glowing reactions.

Protection Connection’s Instagram will be launched in the Summer of 2020.

The rebrand is scheduled to roll out during the 2020 - 2021 school year.