Mythic Character Campaign

The Reason: In the fall of 2019 I was enrolled in an intensive Advertising course called Writing Design Concepts. For one of our final projects we were asked to choose a mythical creature and create a campaign book based on a real-life product or service they could provide with their characteristics or powers.

The Pay Off: This assignment pushed me to exercise my creative thinking and imaginative approach to advertising a service.

The Client: The new Sasquatch park ranger staff at Olympic National Park in Washington.

The Strategy: Rebrand Sasquatch as the ultimate park ranger employee.