Frenchies Nail Salon: Male-Targeted Campaign

The Reason: In the winter of 2020 I completed the course Advertising and Culture. This class focused on critical understanding of culture and its relationship to advertising, research skills through conducting field work with a sub-cultural group, and insight into the conceptualization of designs for subcultures. Throughout the term, we worked in teams to create a campaign for a product or service that targets an underserved demographic for that specific brand.

My Role: Strategist

The Client: Frenchies Nail Salon

The Strategy: Nail upkeep is an important part of your hygiene routine regardless of gender.

Meet The Team!

Account Manager: Ben Blauer

Strategist: Myself

Art Director:

Designer: Narges Milani

Copywritter: